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商品編號： TB0333 出版日期： 2013/07/15 作者姓名： Inkpen, Andrew 商品類別： Other 商品規格： 13p 再版日期： 2017/03/01 地域： United States 產業： Airline industry 個案年度： -
商品敘述：
After more than 45 years of service, the company was facing some major challenges. Legacy carriers in the United States had become more efficient, and the recent mega-mergers involving Delta/Northwest and Continental/United were shaking up the industry. Smaller companies like JetBlue and Allegiant were pressuring Southwest''s cost-advantage and low-fare focus. A major internal challenge for Southwest would be managing its acquisition of AirTran. To make the acquisition a success, the company would have to integrate a workforce of more than 8,000 and new markets that included non-U.S. destinations. In addition, high fuel prices were a continuing challenge, and Southwest''s salaries were among the highest in the industry.
涵蓋領域：
Competitive strategy;Competitive forces;Innovation;Service management
相關資料：
, (TB0334), 6p, by Andrew Inkpen
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